A different kind of radio resource

Major-market experience.
Right where you need it.

Experienced radio professionals providing hands-on support to small and mid-market stations. We work alongside your team to help get the work done.

Let's talk about your station →
Radio people helping radio people.
What we do

More resources. Less strain on your team.

From one project to ongoing support, we connect stations with experienced professionals who understand the demands of local radio.

Programming

Programming support, format strategy, clocks, rotations and specialty programming.

Music Scheduling

Music scheduling, library organization, rotation management and research support.

On-Air & Voice

Experienced on-air voices, voice tracking, content development and talent support.

Production

Commercial production, station imaging, promos, copywriting and creative execution.

Marketing & Promotions

Campaign ideas, station promotions, community engagement and marketing support.

Sales Support

Sales resources, advertiser ideas, revenue initiatives and creative client solutions.

Specialized engineering resources may also be available by separate arrangement.

Our philosophy

Your Team.
Our Support.
Your Success.

We respect the people, relationships and identity that make your station yours.

Laura Duncan Media works alongside your existing staff, bringing additional expertise and capacity when and where it's needed. We're here to complement the team you've built, not replace it.

Your station's vision remains yours. We're here to help you carry it forward.
How it works

Flexible help, built around your station.

01 / START WITH A CONVERSATION

Tell us what you need.

We'll listen to your priorities, the work on your team's plate and where extra support could make a difference.

02 / FIND THE RIGHT RESOURCES

Make a practical plan.

We'll identify an approach and experienced professionals suited to your needs, timeline and budget.

03 / GET TO WORK

Work alongside your team.

Whether it's a focused project or ongoing assistance, the goal is useful work and a stronger-supported staff.

About Laura

Built by someone who knows radio from the inside.

Laura Duncan began her career in small-market radio and worked her way to Chicago, where she served as Brand Manager of the legendary 93XRT.

Over 36 years in radio, including 32 years on the air, Laura gained firsthand experience with the challenges and opportunities facing stations of every size—and the people who make them successful.

That experience inspired Laura Duncan Media: a network of experienced broadcast professionals who work alongside existing station teams, providing hands-on support and additional resources to help them accomplish their goals.

Great radio isn't defined by market size. It's built by passionate people who understand their listeners and communities.

Get in touch

Let's talk about your station.

Tell us what your team could use a hand with. No pressure, no preset package. Just a conversation about what might help.

We’ll respond to your inquiry as soon as possible. Or email us directly at laura@lauraduncanmedia.com.